Made in the PH? Also, I am so ~normal~ about gashapon. ✧。٩(ˊᗜˋ )و✧*。
It’s a relatively more affordable way for me to get official merchandise of my fandoms like Super Mario, Kirby, Hello Kitty, and then some. I have even met some new friends while indulging in my hobby and hanging out at one of the local Gashapon Stations. Real talk though, when I don’t have the budget for tokens, I just visit to do some window shopping, scoping out the place for the latest drops. (Perhaps, I’ll yap about my gacha finds in another blog entry.)
So imagine my surprise learning that some of these capsule toy vending machines are homegrown and that there’s a branch of Bandai Namco in the Philippines. Filed under the category: Today I Learned #TIL.
Sharing the full story from the official press release below.
“Have you ever felt the thrill of discovering a hidden gem in a Gashapon Station™? Yes, those capsule vending machines offer miniature figures and pop culture trinkets that bring joy to collectors worldwide. There’s a good chance that both the machine and the collectibles you’re getting were made by Bandai Namco Philippines Inc. (BNPI), a company based in Batangas that’s shaping the global capsule toys and capsule toys vending machine industry.
For the uninitiated, “Gashapon®” is a BANDAI capsule toy brand sold through Gashapon Station™ (the brand’s capsule vending machine).
BNPI: The Powerhouse Behind the Gashapon® Craze
Established in 2012, BNPI has innovated and become the world’s leading capsule toys vending machine producer of Gashapon Station™ with over 80 to 90% of production share, BNPI’s machines are the backbone of the capsule toy craze.
In 2023, BNPI experienced a notable boost in capsule vending machine production and distribution, which resulted in further expansion in 2024. These machines are more than just vending devices — they’re gateways to a world of excitement where collectors chase and discover unique, limited-edition toys.
Filipino Ingenuity at Work
BNPI’s success is a testament to the ingenuity and passion of its Filipino workforce. The company’s Batangas facility is equipped with advanced manufacturing resources, but it’s the people who truly make BNPI special. A large team of dedicated employees works tirelessly to bring the magic of capsule toys and Gashapon Station™ to life. Their creativity and commitment are evident in every product they create — from the eye-catching vending machines to the delightful mini figures and novelty toys enclosed in plastic capsules.
‘Our mission extends beyond manufacturing toys,’ says BNPI Senior Manager Arvin Salud ‘Every Gashapon Station™ we create is a celebration of creativity and craftsmanship, designed not just to meet expectations but to spark joy and inspire fans around the globe.’
For employees, working at BNPI is more than just a job — it’s an opportunity to be part of something special. As Ivy, a senior planning supervisor, says, ‘Bandai Namco Philippines company has given me the chance to turn my passion into a career. The company’s culture of creativity and collaboration makes every day exciting and fulfilling.’
Beyond Toys: Gashapon Station™ as a Cultural Phenomenon
Gashapon Station™ has become more than just vending devices; they represent a cultural phenomenon that transcends age, gender, and nationality. The excitement of opening a capsule and discovering a hidden treasure has captured the imagination of people around the world.
BNPI’s Commitment to Sustainability: A Testament to Their Mission
Beyond creating fun and innovative products, BNPI is also committed to making a positive impact on the environment. The company’s dedication to sustainability is evident in its various initiatives, including:
- Recycling Programs: BNPI actively encourages consumers to recycle used capsules, contributing to a circular economy and reducing waste.
- Sustainable Materials: The company explores ways to use eco-friendly materials in its packaging and product development.
Be Part of Something Bigger
For passionate and creative people seeking a dynamic work environment, BNPI offers exciting career opportunities. Located in the LiMA Technology Center in Lipa City, Batangas, the company fosters a fun and creative culture, making it a dream workplace for many.
Imagine working on iconic franchises, being part of the creative process for new capsule toy ideas, and collaborating with a talented team of professionals. At BNPI, you’ll not only contribute to the global toy industry, and be a part of a company that values innovation, teamwork, and sustainability. Please visit our social media page for employment opportunities.”
Keep tabs on BNPI’s capsule toy creations and visit their official website here: https://www.bandainamco.ph/
