{"id":1478,"date":"2025-05-17T12:25:00","date_gmt":"2025-05-17T04:25:00","guid":{"rendered":"https:\/\/krakenmae.com\/?p=1478"},"modified":"2025-06-02T13:20:17","modified_gmt":"2025-06-02T05:20:17","slug":"loreal-philippines-sense-of-purpose-event-and-office-tour","status":"publish","type":"post","link":"https:\/\/krakenmae.com\/index.php\/2025\/05\/17\/loreal-philippines-sense-of-purpose-event-and-office-tour\/","title":{"rendered":"L’Oreal Philippines “Sense of Purpose” event and office tour"},"content":{"rendered":"
L\u2019Oreal Philippines shares their plans for circular beauty and empowering the Filipino community at their \u201cSense of Purpose\u201d event. \ud83c\udf3f\u2728\u2764\ufe0f\u2727(\u02f6\u02c3 \u1d55 \u02c2\u02f6)\u2727 \u0c68\u09ce Create the Beauty that Moves the Philippines \u0c68\u09ce<\/div>\n
\n

\"\"<\/p>\n

\"\"
Hanging out at the “Sense of Purpose” event<\/figcaption><\/figure>\n<\/div>\n
\u00a0<\/div>\n
Sharing a reel documenting my experience at the event HERE<\/strong><\/span><\/a><\/div>\n
\u00a0<\/div>\n
\ud83d\udc84 There were government partners, advocacy groups, and student-led initiatives in attendance\n

\ud83d\udc84 I got to try out some of the beauty tech featured at the exhibit hall<\/p>\n

\ud83d\udc84 Guests were able to check out the new L\u2019Oreal office at Podium<\/p>\n

\"\"
Checking out the L’Oreal PH HQ<\/figcaption><\/figure>\n

Here’s me checking out L\u2019Oreal Philippines\u2019 future-fit headquarters at the Podium West Tower in Ortigas<\/p>\n

\ud83d\udc84The HQ uses renewable energy and houses the L\u2019Oreal Academy

\ud83d\udc84There is also an in-house store with discounted products (internal beauty budol \ud83d\udc40)

\ud83d\udc84Really appreciate the programs they\u2019re running to provide beauty education and livelihood<\/p>\n<\/div>\n

Here’s another reel of the L’Oreal PH HQ office tour HERE<\/strong><\/span><\/a><\/div>\n
\u00a0<\/div>\n
\n
\"\"
L\u2019Or\u00e9al Philippines\u2019 leaders together with local government, NGO and corporate partners in driving inclusive growth.<\/figcaption><\/figure>\n<\/div>\n

Thank you, L’Oreal PH and Havas Red for the invite! For more information, check out the details in the official press release below:<\/p>\n

L’Or\u00e9al Marks Next Chapter in the Philippines with New Headquarters, Champions Sustainable Growth and Community Empowerment<\/b><\/div>\n

Manila, Philippines <\/b>\u2014 L\u2019Or\u00e9al Philippines marked a new chapter in its 36-year journey in the country, underscoring the essential role of the beauty sector and the company\u2019s commitment to sustainable growth and community empowerment. The company inaugurated its new, future-fit headquarters at The Podium West Tower in Ortigas, Pasig City, and gathered over 350 government partners, business leaders, advocates, students and beneficiaries for their contribution and partnership in its social, environmental, and innovation-led commitments. Located on the 35th floor of a LEED GOLD Certified building, the headquarters uses 100% renewable energy and is home to innovative spaces such as the L\u2019Or\u00e9al Academy, livestream rooms, and ergonomic and tech-enabled office spaces designed to boost collaboration, wellbeing and sustainability.<\/p>\n

Beauty Industry’s Role in Societal and Economic Transformation<\/b><\/div>\n
L\u2019Or\u00e9al Philippines\u2019 \u201cSense of Purpose\u201d event put the spotlight on the beauty industry\u2019s contribution to societal and economic transformation. From local manufacturing and distribution to beauty salons, e-commerce, and social commerce, the beauty sector fuels job creation, wellness, and empowerment\u2014especially among women and youth.<\/div>\n
\u00a0<\/div>\n
\u201cWe are not just inaugurating a new office\u2014we are renewing our commitment to act with purpose and lead with impact,\u201d said Yassine Bakkari, Country Managing Director of L\u2019Or\u00e9al Philippines<\/b>. \u201cAt L\u2019Or\u00e9al, we believe that beauty is essential\u2014to self-confidence, livelihood, sustainability, and progress. This headquarters is a testament of our commitment to providing \u201cbeauty for each\u201d, empowering communities and championing sustainable business practices in the Philippines.\u201d<\/div>\n
\u00a0<\/div>\n
\n
Serving the Diverse Beauty Needs of Filipinos Through Beauty Tech<\/b><\/div>\n<\/div>\n
\n
Philippines is a melting pot of beauty, drawing from a unique blend of indigenous traditions and cultural influences. The beauty standards and practices in the country continue to evolve and in this digital era, the celebration of natural beauty, diversity and representation has become more evident.\u00a0<\/div>\n
\u00a0<\/div>\n
To bring the best of beauty innovations and experiences to Filipinos, L\u2019Or\u00e9al draws from its \u201cBeauty for Each\u201d strategy powered by Beauty Tech, allowing for deeper personalization. At the \u201cSense of Purpose\u201d event, the company showcased its Beauty Tech portfolio such as Lanc\u00f4me Skin Screen<\/b> that analyzes real skin condition in just 20 minutes, Kerastase K-Scan<\/b> for scalp analysis and Kiehl\u2019s Instant Skin Reader<\/b> that uses a smart photo assessment technology to reveal personal skin concerns. \u00a0<\/div>\n<\/div>\n
\u00a0<\/div>\n
\n
Rallying our Partners Towards a Circular Model <\/b>\u00a0<\/div>\n
Recognizing the longstanding plastic pollution problem in the Philippines, L\u2019Or\u00e9al has made bold strides to support the transition to a circular economy. In partnership with PCX Markets<\/b>, L\u2019Oreal has successfully recovered 875 metric tons <\/b>of equivalent plastic waste since 2023, equal to the weight of ~150 jeepneys. Collected plastics are upcycled into outdoor furniture and PET flakes. Its Recycle for Rewards<\/b> plastic collection initiative with Watsons<\/b> also encourages consumers to return used beauty products in exchange for rewards. \u00a0<\/div>\n<\/div>\n
\u00a0<\/div>\n
\n
Driving Inclusive Growth <\/b>\u00a0<\/div>\n
Through programs like the Beauty For A Better Life\u2019s Expert Hairdressing Training<\/b> and E-Beauty Advisor Training<\/b>, and Inclusive Sourcing<\/b> program, L\u2019Or\u00e9al has supportedclose to 3,000 Filipinos<\/b> living in vulnerable conditions with beauty and digital education and livelihood opportunities. \u00a0<\/div>\n
\u00a0<\/div>\n
\u201cOur goal is to empower 10,000 Filipinos, especially women, by 2030 through our Beauty For A Better Life and Inclusive Sourcing programs, creating more livelihood opportunities in the beauty industry,\u201d added Bakkari<\/b>. \u201cOur commitment is fueled by our partners who share the same passion in driving inclusive growth. We thank the local governments of Quezon City, Makati, Manila, Mandaluyong, Marikina, Pateros, Antipolo and Taguig, our corporate partners Watsons and TikTok, and our NGO partners SPARK! Philippines, Philippine Business for Social Progress (PSBP) and PCX Markets for their unwavering support over the years.\u201d \u00a0<\/div>\n
\u00a0<\/div>\n<\/div>\n
\n
L’Oreal believes in the transformative power of beauty to act as\u00a0a catalyst for change in the Philippines. It continues to work with partners to fuel its mission: to create beauty that moves the Philippines.\u00a0<\/div>\n<\/div>\n
\u00a0<\/div>\n
###<\/b><\/div>\n
\u00a0<\/div>\n
\n
About L\u2019Or\u00e9al<\/b>\u202f\u00a0<\/div>\n
For 115 years, L\u2019Or\u00e9al, the world\u2019s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L\u2019Or\u00e9al for the Future program, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.<\/i>\u202f\u00a0<\/div>\n
\u202f\u00a0<\/div>\n
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L\u2019Or\u00e9al is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.<\/i>\u202f\u00a0<\/div>\n
\u202f\u00a0<\/div>\n
More information on <\/i>https:\/\/www.loreal.com\/en\/mediaroom<\/a><\/u><\/i>.\u00a0<\/div>\n<\/div>\n
\u00a0<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Oreal Philippines shares their plans for circular beauty and empowering the Filipino community at their \u201cSense of Purpose\u201d event. \ud83c\udf3f\u2728\u2764\ufe0f\u2727(\u02f6\u02c3 \u1d55 \u02c2\u02f6)\u2727 \u0c68\u09ce Create the Beauty that Moves the Philippines \u0c68\u09ce \u00a0 Sharing a reel documenting my experience at the event HERE \u00a0 \ud83d\udc84 There were government partners, advocacy groups, and student-led initiatives in attendance […]<\/p>\n","protected":false},"author":1,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[663,739,740,741,94,737,658,309],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beauty","tag-beauty-industry","tag-beauty-news","tag-circular-beauty","tag-havas-red","tag-kraken-mae","tag-loreal-paris","tag-loreal-philippines","tag-press-release"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/krakenmae.com\/wp-content\/uploads\/2025\/06\/LOreal-Next-Gen-Office-1.jpg","_links":{"self":[{"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/posts\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":7,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"predecessor-version":[{"id":1495,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/posts\/1478\/revisions\/1495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/media\/1479"}],"wp:attachment":[{"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krakenmae.com\/index.php\/wp-json\/wp\/v2\/tags?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}